Skip to main content

Flavors

fda flavors candy

Why flavored tobacco is an important issue

Flavors play a significant role in drawing youth and young adults to tobacco products.

Federal law bans flavors in cigarettes — excluding menthol — but not in other tobacco products, such as smokeless tobacco, cigars, hookah and e-cigarettes. That means flavored tobacco products come in many forms, including menthol cigarettes, which are easier to smoke, harder to quit and more likely to addict youth. They also include smokeless tobacco, cigars, hookah and e-cigarettes that come in candy-, fruit- and cocktail-flavored products like sour apple, cherry, grape, chocolate, strawberry margarita, appletini, piña colada, cotton candy and cinnamon roll, to name just a few.

See our work on flavored tobacco products

Youth and young adults use flavored tobacco products more than other age groups. Additionally, flavored products are often the first tobacco products youth and young adults ever use.

Truth Initiative focuses significant research, education and engagement efforts on flavored tobacco products, including developing reports and resources on the impact of these products, conducting prevention campaigns and community outreach and calling on the Food and Drug Administration to take needed actions to protect youth.

​We are creating the first tobacco-free generation. This is how we're doing.

See our impact

Get the latest facts and analyses on the most important issues in tobacco and substance use.

Explore our research and resources