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Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.

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In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.

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Get the latest facts and analyses on the most important issues in tobacco and substance use.

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What we do

We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.

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Vaping multiplies risk of COVID-19 in teens and young adults

Young people who had ever used e-cigarettes were five times more likely to be diagnosed with COVID-19 than those who hadn’t vaped.

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Tobacco Nation in the age of covid-19

Areas of the country with high rates of smoking—a risk factor for COVID-19 infection—are also among those with the lowest hospital capacities.

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Why tobacco is a racial justice issue

Truth Initiative has long recognized that racism is a public health issue and found that there are major reasons why racial disparities in tobacco use persist. Here are some actions and continued efforts needed to address these problems.

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FDA should require research on impact of e-cigarettes on youth

A group of leading tobacco control experts called on the FDA to require tobacco companies to submit research showing the impact on youth in the US before authorizing the marketing of any new tobacco product; including e-cigarettes.

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Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change

Following the removal of certain flavors of JUUL young users switched to other brands still offering sweet and fruity flavors.

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One year of recovery: the journey from opioid addiction

The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment. One year later, she’s celebrating her recovery.

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We are Truth Initiative

Truth Initiative is America's largest nonprofit public health organization dedicated to making tobacco use a thing of the past.

Learn about our mission

We seek, speak and spread the truth about tobacco

See what we do

Truth Initiative Schroeder Institute® Research and evaluation

We conduct rigorous research that powers everything we do.

Community and
youth engagement

We inspire and train future leaders to counter tobacco's influence.
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Youth smoking
prevention and education

We deliver the facts through our national counter-marketing campaign so young people can make informed decisions.

Quit smoking and vaping tools

We innovate new ways to combat tobacco use and help people quit.
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Partnerships

We expand our impact by joining forces with public, private and nonprofit leaders. Join us.

Our latest research and resources

Explore research and resources
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News Article News Article

Quitting smoking is more important than ever – here is how to get started now

Quitting tobacco use has always been one of the best things a smoker can do to protect their health and it is especially critical now.

Apr. 20, 2020
Quitting smoking / vaping Tools
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News Article News Article

COVID-19: the connection to smoking and vaping, and resources for quitting

Mar. 24, 2020
Tools
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News Article News Article

How to quit vaping – or help someone quit – during the coronavirus pandemic

Apr. 07, 2020
Tools

We need your help to achieve a tobacco-free generation

Let's do this together. Explore partnerships, summits, scholarships, studies, events and more ways you can take action.

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​The latest news from Truth Initiative

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Press Release

As E-Cigarette Makers Face Critical September 9 Deadline, Leading Health Groups Urge FDA Not to Allow Sale of Any Flavored Products

Aug. 10, 2020
Press Release

FDA Should Require Research on Impact of E-Cigarettes and Other Tobacco Products on Youth Before Authorizing Marketing of Tobacco Products and Claims of Modified Risk

Jul. 24, 2020