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Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.

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In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.

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Get the latest facts and analyses on the most important issues in tobacco and substance use.

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What we do

We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.

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Various flavors of puff bars

What are Puff Bars?

Mimicking the popular e-cigarette JUUL, disposable Puff Bars are a type of vape that contain high levels of nicotine and come in many youth-appealing flavors.

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Nearly half of young vapers resolve to quit e-cigarettes in 2020

Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.

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E-cigarettes black and white

E-cigarettes: Facts, stats and regulations

What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes? This Truth Initiative fact sheet answers these questions and more. 

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Girl texting and vaping

Why the FDA needs to regulate e-cigarettes now

As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are now vaping.

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Image from Rebekkah's one year video

One year of recovery: the journey from opioid addiction

The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment. One year later, she’s celebrating her recovery.

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We are Truth Initiative

Truth Initiative is America's largest nonprofit public health organization dedicated to making tobacco use a thing of the past.

Learn about our mission

We seek, speak and spread the truth about tobacco

See what we do

Truth Initiative Schroeder Institute® Research and evaluation

We conduct rigorous research that powers everything we do.

Community and
youth engagement

We inspire and train future leaders to counter tobacco's influence.
truth branding teen

Youth smoking
prevention and education

We deliver the facts through our national counter-marketing campaign so young people can make informed decisions.

Quit smoking and vaping tools

We innovate new ways to combat tobacco use and help people quit.
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Partnerships

We expand our impact by joining forces with public, private and nonprofit leaders. Join us.

Our latest research and resources

Explore research and resources
E-cigarette CEO hearing social
News Article News Article

E-cigarette CEOs admit under oath that they do not know all the harmful health effects of nicotine

Chief executives of major e-cigarette companies admitted, under oath, that their products can lead to nicotine addiction and that they do not know

Feb. 10, 2020
Emerging Tobacco Products E-cigarettes / Vaping
Concerned young woman
News Article News Article

Young ex-vapers share their experience and advice on quitting vaping

Mar. 13, 2020
Tools
Puff Bars and a JUUL
News Article News Article

What vape products are still allowed under the new e-cigarette policy?

Feb. 20, 2020
E-cigarettes / Vaping Flavors

We need your help to achieve a tobacco-free generation

Let's do this together. Explore partnerships, summits, scholarships, studies, events and more ways you can take action.

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​The latest news from Truth Initiative

See our impact ​Visit press center
Press Release

Truth Initiative named to Fast Company’s annual list of the world’s 50 most innovative companies for 2020

Mar. 12, 2020
Press Release

Young People Celebrate What Quitting Vaping Means to Them in New truth® #ThisIsQuitting TikTok Challenge

Feb. 28, 2020