Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

As the youth e-cigarette use epidemic intensifies, the tobacco industry is undertaking a massive campaign to convince people it has turned over a new leaf – but the American public isn’t buying it.

How to quit vaping – or help someone quit – during the coronavirus pandemic

There is growing evidence that vaping can harm lung health overall. If you want to quit vaping or want to help a loved one quit, we have the resources to help.

COVID-19: the connection to smoking and vaping, and resources for quitting

Those who smoke or vape e-cigarettes may be especially concerned about COVID-19 because it attacks the lungs and could be a particularly serious threat to tobacco users.

E-cigarettes: Facts, stats and regulations

What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes? This Truth Initiative fact sheet answers these questions and more.

What are Puff Bars?

Mimicking the popular e-cigarette JUUL, disposable Puff Bars are a type of vape that contain high levels of nicotine and come in many youth-appealing flavors.

One year of recovery: the journey from opioid addiction

The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment. One year later, she’s celebrating her recovery.

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Quitting smoking is more important than ever – here is how to get started now

Quitting tobacco use has always been one of the best things a smoker can do to protect their health and it is especially critical now.

Apr. 20, 2020

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COVID-19: the connection to smoking and vaping, and resources for quitting

Mar. 24, 2020

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How to quit vaping – or help someone quit – during the coronavirus pandemic

Apr. 07, 2020

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The harmful impact of further delays in the FDA’s e-cigarette review

Apr. 02, 2020

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FDA Review of E-Cigarettes Is As Critical as Ever – Any Delay Related to COVID-19 Must Be Brief

Apr. 01, 2020

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Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

How to quit vaping – or help someone quit – during the coronavirus pandemic

COVID-19: the connection to smoking and vaping, and resources for quitting

E-cigarettes: Facts, stats and regulations

What are Puff Bars?

One year of recovery: the journey from opioid addiction

We are Truth Initiative

We seek, speak and spread the truth about tobacco